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Kimball in NYT Magazine
http://cookaholics.org/viewtopic.php?f=8&t=2594		 Page 1 of 1
Author:  Fran [ Thu Oct 11, 2012 9:48 pm ]
Post subject:  Kimball in NYT Magazine
Nothing great but thought I'd let you know since it is available online and many of us came from the CI forum.

http://www.nytimes.com/2012/10/14/magaz ... d=all&_r=0
Author:  wino [ Fri Oct 12, 2012 5:20 am ]
Post subject:  Re: Kimball in NYT Magazine
WOW! Just your ordinary 14 page printout...!!!
Thanks, Fran!
Author:  Tim [ Fri Oct 12, 2012 8:54 am ]
Post subject:  Re: Kimball in NYT Magazine
Hi,

    "These days, online surveys allow the magazine’s editors to communicate with readers in minutes; no story idea gets into the running unless it surveys well, and no tested recipe is complete unless at least 80 percent of those who tried it at home — thousands of uncompensated volunteers known as Friends of Cook’s — say they would make it again."

Is this proof that CI communicates with Frank about chili? Or not?

    "The corollary is his belief that empirically rigorous testing always leads to the best preparation, just as blind tastings — another staple of Kimball’s products — will always winnow out the best brand of crunchy peanut butter or microwave popcorn."

That reminds me of the 2001 top rated DaVinci extra virgin olive oil. DaVinci oil was "Highly Recommended" and shilled again in 2006. They were also a CI corporate customer (paid or paying?) that had Cook's Illustrated advertising tags on their bottles. That same year, Consumer Reports held a double blind tasting of olive oil experts naming the DaVinci as the lowest rated. In fact, the oil had changed that year from Italian olive oil to a bottled in Italy oil. The appearance of a conflict of interest must be coincidental.

Tim
Author:  Lindsay [ Fri Oct 12, 2012 10:08 am ]
Post subject:  Re: Kimball in NYT Magazine
I will say they caught his personality and management style perfectly -- and the comment about over-educated and under-paid test cooks was also right on.
Author:  Da Bull Man [ Fri Oct 12, 2012 1:36 pm ]
Post subject:  Re: Kimball in NYT Magazine
Tim wrote:
Hi,



Is this proof that CI communicates with Frank about chili? Or not?

Tim


They communicated alright, but failed to listen...evidenced by Diane stalking me with a meat cleaver and a can of pintos... :mrgreen:
Author:  jim262 [ Fri Oct 12, 2012 1:40 pm ]
Post subject:  Re: Kimball in NYT Magazine
I am trying to conjure up an image of a starving test cook, but it is not happening. Clearly, increasing revenue is central to paying test cooks a living wage. Maybe discounting subscriptions by 25% to 50% will raise enough additional revenue for small increase in pay.
Author:  TheFuzzy [ Sat Oct 13, 2012 12:18 am ]
Post subject:  Re: Kimball in NYT Magazine
Wow, what a great photo though!

He just needs a pitchfork.

http://en.wikipedia.org/wiki/American_Gothic
Author:  Chris [ Sun Nov 04, 2012 9:37 am ]
Post subject:  Re: Kimball in NYT Magazine
Highlight: Chris Kimball has a Maserati!
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