Cookaholics Bulletin Board

Cookaholics Bulletin Board

Shop, cook, eat, drink, post, repeat.
 
It is currently Thu Mar 28, 2024 7:34 pm

All times are UTC - 7 hours [ DST ]




Post new topic Reply to topic  [ 20 posts ]  Go to page 1, 2  Next
Author Message
 Post subject: Can CI stop using "ultimate", "insipid" & "cloying"?
PostPosted: Mon Mar 21, 2011 9:55 am 
Offline

Joined: Wed Jan 19, 2011 9:58 pm
Posts: 53
Location: Vancouver, BC
If you do a search for "ultimate" on the CI site, you get 25 results. It's ridiculous. I've tried many of these "ultimate" recipes and for the most part they range from decent to very good and one recipe in particular is excellent. But some are not. So they're not ultimate. OK? Can we just drop the ultimate title, please?


Top
 Profile  
Reply with quote  
 Post subject: Re: Can CI stop using "ultimate", "insipid" & "cloying"?
PostPosted: Mon Mar 21, 2011 10:19 am 
Offline
User avatar

Joined: Tue Aug 11, 2009 6:36 am
Posts: 894
Location: Springfield, IL
Hi,

Two thoughts:

    The CI Facebook page would be the place to get the message across.

    Is not CI ultimately insipid and cloying?

CC


Top
 Profile  
Reply with quote  
 Post subject: Re: Can CI stop using "ultimate", "insipid" & "cloying"?
PostPosted: Mon Mar 21, 2011 10:35 am 
Offline

Joined: Thu Dec 18, 2008 7:18 pm
Posts: 1244
Maybe CI should use "penultimate" instead, always leaving room for one more recipe...

I think it's hilarious that they have the "best" and "ultimate" recipes, then 3 years later they go back to the dish, exhaustively "research" it (with no mention of their previous "ultimate" recipe), and declare a new "best" or "ultimate." Maybe they realize they are losing readers by the score and all the new ones won't know about the previous iterations...


Top
 Profile  
Reply with quote  
 Post subject: Re: Can CI stop using "ultimate", "insipid" & "cloying"?
PostPosted: Mon Mar 21, 2011 10:37 am 
Offline

Joined: Fri Dec 19, 2008 10:45 pm
Posts: 1531
Location: Ottawa, ON
Its kind of silly, really. Ultimate, really? That is painting yourself into a corner. What happens when you want to publish a new version? You end up with Easy Fried Chicken, I suppose. Its not as good, but its easy. I respect easy, but you see their problem. I guess the next one will be old-fashioned. Then, maybe, ... light? Hard to say. Its actually pretty tough to sell these I imagine, but i would love to know how they decide between "great", "best", "ultimate", etc. Also, lets face it, they should have an "adequate" label. I'd probably actually make some of that if it was easy, etc.

I see they have not yet been foolish enough to have an Ultimate Roast Chicken. They'd have to go to quarterly publication.


Top
 Profile  
Reply with quote  
 Post subject: Re: Can CI stop using "ultimate", "insipid" & "cloying"?
PostPosted: Mon Mar 21, 2011 12:03 pm 
Offline

Joined: Sat Jan 08, 2011 6:33 pm
Posts: 954
Location: Northern California
You know, I get how hard it must be to come up with enough recipes each couple of months. They could approach it a different way now, using different words and freshening up their "brand."
Nancy


Top
 Profile  
Reply with quote  
 Post subject: Re: Can CI stop using "ultimate", "insipid" & "cloying"?
PostPosted: Mon Mar 21, 2011 1:01 pm 
Offline

Joined: Wed Jan 19, 2011 9:58 pm
Posts: 53
Location: Vancouver, BC
I'd post on their Facebook page if I thought it'd make a difference. Let's face it, the comment would just be deleted. My image of the CI internet marketing people fluctuates between the following two images: ostriches with their heads in the sand or curled up in fetal position sucking their thumbs rocking back and forth. :?

If they publish an "ultimate" recipe then does it not completely discount their past recipes? For example, banana bread = "Ultimate Banana Bread", "The Best Banana Bread" and "Light Banana Bread" among others. I'm sure in the past I've used other recipes for banana bread from CI, but they are not coming up in their search. So their "Ultimate" is better than "The Best"? :shock:


Top
 Profile  
Reply with quote  
 Post subject: Re: Can CI stop using "ultimate", "insipid" & "cloying"?
PostPosted: Mon Mar 21, 2011 1:21 pm 
Offline
User avatar

Joined: Sat Dec 20, 2008 5:35 am
Posts: 2305
Location: Regina, Saskatchewan, Canada
Jenny, I'm surprised you didn't think of this as well
Image


Top
 Profile  
Reply with quote  
 Post subject: Re: Can CI stop using "ultimate", "insipid" & "cloying"?
PostPosted: Mon Mar 21, 2011 1:39 pm 
Offline

Joined: Fri Dec 19, 2008 10:45 pm
Posts: 1531
Location: Ottawa, ON
I would think ultimate would have to be better then best, it is ultimate after all. At least they don't incorrectly use the term penultimate (which I heard abused just yesterday in an TV interview... poor guy though he was doing his product a favour by calling it the penultimate)


Top
 Profile  
Reply with quote  
 Post subject: Re: Can CI stop using "ultimate", "insipid" & "cloying"?
PostPosted: Mon Mar 21, 2011 1:45 pm 
Offline
User avatar

Joined: Fri Aug 28, 2009 10:48 am
Posts: 818
Location: Near Ithaca, NY
Agreed. Don't forget "revolution." As in Slow Cooker Revolution. I got this book and if this is 'revolution.' we'd all be in our ancestral homes right now....

_________________
A gourmet who thinks of calories is like a tart who looks at her watch. - James Beard


Top
 Profile  
Reply with quote  
 Post subject: Re: Can CI stop using "ultimate", "insipid" & "cloying"?
PostPosted: Mon Mar 21, 2011 1:50 pm 
Offline

Joined: Wed Jan 19, 2011 9:58 pm
Posts: 53
Location: Vancouver, BC
I just had tea come up through my nose at that pic, Wino. :lol:
Yes, ok that was an image that crossed my mind as well.


Top
 Profile  
Reply with quote  
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 20 posts ]  Go to page 1, 2  Next

All times are UTC - 7 hours [ DST ]


Who is online

Users browsing this forum: No registered users and 9 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Jump to:  
Powered by phpBB © 2000, 2002, 2005, 2007 phpBB Group
Template made by DEVPPL/ThatBigForum