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We’re cutting back on salt. A really good and healthy thing going on with food right now is that people are using less salt. We want to be a part of this. Going forward we will continue to sell reasonably priced generic salts of the earth and sea, but we will no longer be selling the higher priced specialty salts. I feel things have gotten to a point where the specialty salts are glamorizing the use of salt and, with that, encouraging people to use more of it. I have also found that along with the marketing of specialty salt has come a great deal of misinformation, including claims that some salts don’t affect your health like others do. This is just not true and not something we want to be a part of. Salt is salt, it really is, and it tastes no different no matter where it comes from.
With our belief that cooking comes from caring for those around you we feel part of that is caring for the well-being of the people we cook for. We all have our own relationship with salt and I respect that, but as a cook and as a business I feel so much better about working to cut back on the use of salt rather than encouraging the use of more. I hope this makes sense to you, Bill