As my last few posts indicate, I am increasingly intrigued by the psychological side of cooking and learning from it and about it. This article highlights Yotam's experience with one ingredient.
https://www.nytimes.com/2017/06/30/dining/blueberry-recipe-raspberry-ottolenghi.html?ref=dining&WT.mc_id=SmartBriefs-Newsletter&WT.mc_ev=click&ad-keywords=smartbriefsnlThis link does not require a login.